Unlocking the benefits of in-house photographic printing gives your business more control over its printing needs. So, how do you find the right printer for your business?
Ever wanted your business posters to look as good as a photographic print in a gallery?
Increasingly, professional photographers are understanding the benefits offered by digital printing. The technology’s ability to realise the photographer’s dream is giving them more artistic freedom than ever. Just ask Jose Jeuland.
Epson recently sponsored French photographer Jose Jeuland when he documented South Korea’s Haenyeo. Living in Jeju Island, the Haenyeo are a group of women who dive as deep as 30 metres without any breathing equipment – just a wetsuit, weights and goggles.
The series had a mix of full colour and black and white pictures, which were printed using the Epson Surecolor P10070 and P20000 printers. Such is the quality of the prints that were displayed at Singapore’s Fullerton Hotel in November 2017.
This quality is now available to all businesses. While it may seem daunting, finding the right printer and bringing your printing in-house is easier than you think.
Benefits of printing in-house
Once you’re no longer reliant on third parties for your printing needs, businesses can print high-quality photographic, fine art and indoor poster displays themselves. The printing technology is cost-effective, allowing businesses to easily produce the size of runs that meet their needs.
New printing technology allows businesses to circumvent external printing companies and their associated costs, thus changing the way they operate. By bringing their printing in-house, they can reduce costs, avoid the pressures from imposed minimum quantities, and ultimately have more control over the products they create that represent their business. When choosing a printer though, what should businesses look for?
How big and what style?
According to Jeff Lee, Product Manager, Professional Printing, who heads up the Epson P-series, the first question businesses need to ask themselves is how big do they want their prints to be? Next up is style – are you aiming for black and white art pieces, or something colourful that stands out and grabs attention?
“For photographic printing the first thing you need to know is the size you want to print. We have different sizes – 24 inch, 44 inch – so you need to determine how big you want your pictures. You also need to know what style – colours or black and white. This will guide the amount of colours you’d need in your printer. For Epson we have the 8 colours and the 10 colours to choose from,” says Jeff.
Understanding your business needs
The type of business you’re running will also determine what type of printer is appropriate. A photographer is going to have different requirements from a retail chain that needs to create product posters for their stores. For example, the photographer is more likely to need a wider range of sizes and print mediums than the retail chain. Jeff has three essential criteria, which he uses to recommend the right printer.
“I need to understand their business, are they corporate or smaller scale? They both have different needs when it comes to in-house printing. Once we understand what kind of business they are, we look at the applications they’re printing – photographic art or retail posters advertising products or deals. Next of course is the size. They’re the three main factors which determine the right printer,” says Jeff.
In-house printing works for many businesses
It’s not just professional photographers who are in the market for their own printer. While the technology can create fine art ready for the gallery, it also works for the retail sector. Marketing departments can easily, and cost effectively, create posters and indoor displays for sales, new products or marketing campaigns. It allows faster project execution for highly time-sensitive campaigns.
“This would be suitable for any business that requires in-house printing and wants more control. Retail chains can print off specials themselves and not rely on a third party,” says Jeff.
Professional photographers themselves have the benefit of editing their work and instantly seeing the result on a print. It gives them the ability to experiment and create the perfect image, without having to absorb the external printing houses’ margins. According to Jeff, photographic studios are also appreciating the benefits of in-house printing.
“For the photographic sector, there’s a group of professionals who shoot their own photos, do their own editing and print themselves. The other customers are studios – they develop photos. Digital printing is becoming more accessible so these studios are also doing things like wedding photos, family photos, portraits. The photographic printers are going to mainly these two sectors,” says Jeff.
|Jeff’s tips on questions to ask yourself when buying a photo printer:|